Hello, hello!

Purse Cake

The inspiration for starting this blog is a class project for Direct Marketing. Blogging is, after all, one of the best ways to directly market to your audience as it is both cost effective and interactive.

Even though it is the reason for creating this blog, I don’t think that is where it will end. I’ve had a blog for a number of years to detail some of my adventures. Not only is it poorly used and read, it is also updated at most a few times a year. I have been thinking about starting up another blog to discuss some of my hobbies, namely cake decorating and, to a lesser degree, creation in general. Former manifestations of “creation” have included writing, a bit of sketching and painting, crocheting, sewing, performing, and a number of other things that I currently can’t think of. This seems like a great space to exercise my creative muscles and discuss some of my ideas.

How does this relate to marketing? You may have already guessed that it wasn’t data and statistics that attracted me to marketing in the first place. Rather, it was creative aspects that I found so appealing. The interesting in data and numbers came later. The best marketing is always to put out a good product, and a venue to hash out these ideas will (hopefully) both improve my ideas and allow me to “think out loud” ways to realize my ideas. And if others get involved in the process, then I can get even further ahead.

Now that I’ve done my rationalizing, I hope you’ll enjoy my journey.

Tammie